4 Ways To Measure The Market ‘Lift’ Of A Wine Immersion Program Like Australia Decanted

The Australian Decanted program in Lake Tahoe has become a benchmark of programming for the wine trade. But what is its actual lift, in terms of placements and sales in markets throughout the US? Today’s two-part series takes a look, first at restaurants and wine bars and then for retailers.
— Read on www.forbes.com/sites/cathyhuyghe/2019/11/25/4-ways-to-measure-the-market-lift-of-a-wine-immersion-program-like-australia-decanted/

Author: winegoddessLV

Remembering through : Persistence, Patience, Courage, ...wine & hospitality

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